These were done for a presentation to some of the overseas branches. The idea was to keep the packaging simple, in line with the Jo Malone brand.

The next three images are the individual packages.

I did this as part of an entire series re-designing the HTH Pool Chemical labels for Canada.

The challenge was trying to keep the text in 2 languages (French and English) balanced. Anyone who has worked with the two languages together will know of what I speak.

One of the jobs I was given while freelancing for Esteè Lauder was to bring consistancy to the Jo Malone labels. Over years of many different people working with the labels, it seems that there were no rules for the layout. I created a formula using characters from the logo; the line thickness determined distance between outer and inner rules; and the placement of all items were set by percentages.

All of this was then documented into a manual of usage.

Another function assigned me at Estee Lauder was to set up boxes as needed. I would be given die-lines from the vendor. I would then compile the die-line into a single path, add bleed and the remainder of required elements and text.

I did this for 2 of Estee's brands - Jo Malone and La Mer.